Our Story


Tools | The Essential Good Market

"We are self-described country-loving city folk who thrive in the vibrant urban scene, but appreciate all the goodness nature offers. So, we travel between Atlanta and Cherry Log to have the best of both worlds. Then, one day we had a thought -- we should bottle all this goodness, literally. Making natural products was one of our hobbies. Six months later, the rest was history."   - Fe + Jonathan

 

The Essential Good Market brings you products that make you feel good. Our fresh-picked goods for self and home contain best ingredients and none of the unwanted additives. We all deserve some in good in our lives.

Here's what we believe.

NOURISH YOURSELF
Every ingredient and good we offer has a purpose. We are deliberate in our choices to give your skin the nourishment it needs to be healthy and the goods to make you feel at home.

FOCUS ON THE GOOD
Our packaging says it all -- we focus on the good. Not only do we bring you quality products, but also take the extra step to bring you little things to help get through your busy day.

KNOW WHAT IS IN YOUR PRODUCTS
Many products sold commercially are highly processed and contain chemicals that we can’t even pronounce! We go through great lengths to ensure our market has only good ingredients for our customers. All of our ingredients are clearly labeled on our products.